Social media marketing refers to the process of using social media platforms to gain traffic, increase brand awareness, engage with audiences, and promote products or services. It involves creating and sharing content on social media networks such as Facebook, Twitter, Instagram, LinkedIn, and others to achieve marketing and branding goals. Social media marketing encompasses various strategies, including content creation, community engagement, influencer partnerships, paid advertising, and analytics tracking to measure the effectiveness of campaigns. The ultimate aim is to leverage the power of social media to connect with target audiences, build relationships, and drive desired actions, such as website visits, product purchases, or sign-ups